After conducting an audit of last years visual identity, I honed in on several areas to improve for the 2025 festival season. I wanted to introduce a brighter warm colour palette, increase legibility of important information, place more emphasis on headlining acts and ensure that the design elements were highly customizable + scalable for a variety of applications.
Additionally (and somewhat by accident), I updated the previous festival mascot that was done using a flat illustration style. I found it challenging to incorporate him into marketing materials and using AI software I created numerous versions of “Rudy the Raccoon”. These new versions allowed him to be used in announcement / teaser graphics and even inspired a puppet! (a full scale mascot is in the works).
Role: Art Direction, Design
360 Campaign for Bellator's yearly show in Dublin, Ireland. For this project I designed the key art and out of home advertisements as well as managed the development of assets across social/digital.
Role: Art Direction, Design
Custom event artwork for Matt Rife's first Canadian show.
Key Artwork for a highly anticipated light heavyweight match-up between Anthony “Rumble” Johnson and Yoel "Soldier of God" Romero live on Showtime Sports network.
Social Graphic to kick off the Edmonton Elks 2023 Season.
Print campaign for McNaught Cadillac’s VIP Sales event.
Created for Bare Knuckle Fighting Championship’s inaugural “King Of Violence” championship bout between Mike “Platinum” Perry and Eddie “The Underground King” Alvarez.
Canvas artwork that became best sellers on Motiversity’s online storefront.
Social Graphics highlighting various accolades with hand-drawn text and illustrations for Patricio Pitbull and Paul “Semtex” Daley.
Key Artwork for Bellator 255.
I worked with Jordan to create a wide range of content to promote her personal brand as well as upcoming professional boxing matches. Shown here are graphics and merchandise designs as well as short form video content which I shot and edited.
